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  • Writer's pictureWiziin Inc.

Clean Food Industry Landscape and Growth Potential in Asia Pacific & Southeast Asia

Updated: Oct 19, 2023

The clean food industry is an emerging sector that is gaining popularity worldwide. This industry is built around the idea of providing healthy and nutritious food options that are free from harmful chemicals, additives, and preservatives. In recent years, the clean food industry has experienced a surge in growth, with consumers increasingly seeking out healthier and more sustainable food options.

One of the main drivers of this growth has been the rise of health-conscious consumers. Consumers are more aware of the negative effects that unhealthy food can have on their health, and they are actively seeking out healthier food options. This has led to an increase in demand for clean, organic, and locally sourced foods.

In this blog, we will take a closer look at the clean food industry landscape and insight in Asia Pacific, Southeast Asia, and Vietnam.

Clean Food Industry Landscape

The clean food industry is a broad category that encompasses a wide range of products and services, from organic and locally sourced food to plant-based and sustainable food options. According to a report by ResearchAndMarkets, the global clean food market is expected to grow at a CAGR of 6.8% from 2020 to 2025, reaching a value of $1.1 trillion by 2025.

One of the driving factors behind the growth of the clean food industry is consumer demand for healthy and sustainable food options. A study by Nielsen found that 73% of global consumers are willing to pay more for products that are sustainably sourced, while a survey by HealthFocus International found that 77% of consumers say they are trying to eat healthier.

Clean Food Industry in Asia Pacific and Southeast Asia

The Asia Pacific region is a key market for the clean food industry, with a growing demand for healthy and sustainable food options. The Asia Pacific clean label ingredients market is expected to grow at a CAGR of 6.7% from 2021 to 2028, according to a report by Grand View Research. In Southeast Asia, there has been a rise in demand for organic and locally sourced food, driven by increasing awareness of health and sustainability issues.

According to a survey by Nielsen, 78% of Southeast Asian consumers say they are willing to pay more for products that are sustainably sourced. The plant-based meat market in the Asia Pacific is also expected to grow at a CAGR of 13.8% from 2020 to 2027, according to a report by Grand View Research.

Clean Food Industry in Vietnam

Vietnam is a key market for the clean food industry in Southeast Asia, with a growing demand for healthy and sustainable food options. In Vietnam, the organic food market is expected to reach $500 million by 2022, according to a report by the Institute of Vietnam Organic Agriculture.

One example of a company in Vietnam that is leading the way in the clean food industry is C&G Food. The company is founded with the mission to bring Vietnamese dining table products with totally clean ingredients, no additives, and no chemicals. Their noodles contain up to 38% fresh vegetables, with no additives, colorants, or preservatives. The noodles are produced using a closed production process with cold-drying technology without frying in oil, preserving the nutrition of vegetables. C&G Food is an excellent example of a company that is meeting the growing demand for healthy and sustainable food options in Vietnam.

Conclusion

The clean food industry is a rapidly growing sector that is gaining momentum around the world, driven by increasing consumer awareness of health, sustainability, and ethical issues. In the Asia Pacific and Southeast Asia regions, there is a growing demand for healthy and sustainable food options, driven by increasing awareness of health and sustainability issues. As more consumers in these regions seek out clean and healthy food options, we can expect to see continued growth in the clean food industry, with more companies focusing on providing healthy and sustainable food options to meet this demand.

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